No matter how many times...

In short: Shel Israel is a renowned blogger, book writer and consultant, advising companies on how to adopt social media and ¨embrace the conversation¨, even when it´s hostile to you . Loren Feldman is a smart provocateur.

The story by Mike Arrington is here.

Bottom line: When faced with harsh criticism from Feldman, Israel did exactly the opposite he proclaims and makes a living out of.

That doesn´t make him a bad person. The hardest thing to do in life is to ALIGN your actions with your beliefs/predicaments, or ¨live your personal brand¨ if you want to put it that way. The problem is that, in that very hardest moment, you have to kill your ego. That´s the lesson we learn day in, day out.

No matter how many times we hear it, we agree on ¨the what¨. But ¨how?