Thought of the Day - Paradox

Thought of the Day from another Thought of the Day post, by metacool´s Diego Rodríguez.
The quote is originally from John Mackey. The key part, to me is this:

¨Yet, happiness is a by-product of pursuing those other goals and I think that analogy applies to business as well. The paradox of profits is that, like happiness, they are best achieved by not aiming directly for them.¨

In other words, not confusing goals (great products, customer satisfaction...) with outcome (profits). If profits are your goal, everything else becomes your means to an end. What´s the problem with that? You stop doing things because you´re passionate about them, but because they´ll ¨bring you money¨. Way to go...